Brand Identity, Website,

Scribl is an innovative online platform for savy readers and indie authors looking to publish their work. We were briefed to develop a visual identity and website design focussing on Scribl’s pricing model, which sets book prices based on each title’s download popularity.

One of Scribl’s key features is the refined filtering mechanics allowing readers to narrow down their search. The user interface had to cater for this functionality.

Among the challenges was to communicate the crowd pricing concept to the user via the interface.